DISQUS

Social Media Marketing Strategies: 10 tools for listening in social media.

  • Dave Martin · 1 year ago
    Bravos, Mike. Well done. Please allow me to suggest that perhaps Technorati is running beyond its best used by date. They are no doubt in yet another cycle/iteration of reinvention but it seems fair to say other tools including the ones you mention may prove to be more productive.
  • Louis Gray · 1 year ago
    Nice job, Mike. Good summary. Despite your high expectations of me, I don't use a few of these services, and may start soon.
  • mfruchter · 1 year ago
    Thanks for the comment Louis. You now know my secrets for keeping up with you, other then using FriendFeed:)
  • friarminor · 1 year ago
    Be sure to check out SM2-Techrigy and Custom Scoop, too! Both are excellent monitoring tools and offer free accounts.

    Best.
    alain
  • robdiana · 1 year ago
    Mike, good overview and thanks for mentioning YackTrack. One minor issue is that Technorati seems to be less useful compared to the others. I hope they figure out what to do in the future because they are losing relevancy very quickly.
  • mfruchter · 1 year ago
    Rob, thanks. I was borderline with including Technorati. It should not be anyone's first point of discovery, but rather an up the chain supplement. I do agree though, it's quickly starting to go down hill and becoming less relevant.
  • rah33ls · 1 year ago
    very helpful. muchos appreciated
  • rah33ls · 1 year ago
    oh. i forgot to mention. i know this list is focused on the serendipitous nature of discovery from your community. but can i mention diigo?

    this site i find invaluable.
  • mfruchter · 1 year ago
    rah33ls, Diigo is a great resource. I could see chatter created from social bookmarking. More so from Diigo then other social bookmarking services. I still would classify it more of a promotional tool. The social aspect of bookmarking, I feel has never really caught on. Platforms such as FriendFeed, is now allowing this to happen.
  • mattb4rd · 1 year ago
    Good stuff here Mike. It never ceases to amaze me that people carve out the time to be able to find these sorts of things and then blog about them.

    I'm glad you do though. :)
  • paul merrill · 1 year ago
    Great post, Mike!

    Some new tips for me in there...
  • David at Wine.com · 1 year ago
    Mike - you have a great list going here. Measuring the right conversations can be a challenge. This post shows everyone's talking about social media! http://winedotcom.blogspot.com/ Thought you might be interested

    David
  • MirthNadir · 1 year ago
    This is another nice post. I am going to check into a few of these right away, especially yacktrack.
  • Sandeep Arora · 12 months ago
    Hi Michael,

    This is one of the best post on the web regarding Social Media Monitoring. While doing research for our Social Media Monitoring Flash we referred your list as source. It is also included in the references list.

    In fact all your post are detail, thorough and have actionable intelligence. Keep up the great job.

    Here is the Link for Social Media Flash. And yes - we now have the Share This option - so you can share with your readers if you decide so.

    http://vizedu.com/2008/11/social-media-monitoring/


    Thanks
    Sandeep
  • Domain Search · 11 months ago
    How about backtype com ? I think you should mention this one :D
  • mfruchter · 10 months ago
    At the time of writing this I think backtype com was new to the scene. It's definitely a worthy mention. I will include that on the next brand monitoring post. Thanks
  • Christopher Golda · 10 months ago
    Thanks, Mike
  • Guillaume · 10 months ago
    Thanks for the list. Do you use PoPurl or Yahoo Pipes??
  • mfruchter · 10 months ago
    Guillaume,

    I use them both, Yahoo Pipes with a little more frequency. Perhaps on the next brand monitoring post I will touch a bit on both of them, more so on Yahoo Pipes. I did not include Yahoo Pipes because it's not beginner friendly as some of the other ones I profiled. Thanks.
  • lionelane · 10 months ago
    Nice job here, Michael.
    I thought I knew it all (LOL), but I had yet to add 7-9 to my repertoire. Thanks for this. I am also curious to your thoughts on Serph, Keotag, and BoardReader.
  • noni benefits · 10 months ago
    You did a great job and good explanation with great tools.

    Thank you