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Social Media Marketing Strategies

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Compensation for content creators

Started by mfruchter · 11 months ago

Allen Stern recently posted on his blog, “Do You Compensate Content Creators?”

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Stern is referring to actively clicking advertisements to show support for the author. He has a noble argument. I occasionally will click a banner ad, but not as often I should be doing. Being a webmaster for so many years, has lead me to [...] ... Continue reading »

6 comments

Paul Stamatiou
11 months ago

Commenting on posts is my way of compensating content creators. :-) As far as clicking on ads, that's not always the best way - for example, some of my ads are not performance based but rather are a flat monthly rate.

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Shey
11 months ago

I think Allen would disagree with you and say that you need to directly monetize your appreciation. For the record, I don't agree with him 100% on that.

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gregorylent
11 months ago

imagine it is five years from now, isp's charging by the gb, a ton of streaming stuff, online advertising has marginal returns, maybe 300 million blogs, still the same 24 hours in the day ...

what do you think will be the appropriate compensation technique? ...

microsubscriptions? i would happily put a hundred dollars a month into a pot, and have it dispersed to every blog i spent more than five minutes on in that month .. ten thousand people giving me a penny every month at least pays for my habit...

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calebelston
11 months ago

Brand advertisers are looking for scale and engagement, these are the guys who pay the big bucks. So increasing your scale, getting more visitors and readers, is an important part of the equation. Spreading the word about your favorite blogs is a very powerful way to expand a particular blogs audience and, in turn, increase the potential value to advertisers.

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BjornTipling
11 months ago

Clicking on ads for the sake of clicking ads doesn't help anyone. Only click on ads you're actually interested in.

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Anthony Farrior
11 months ago

Although the thought is appreciated(thanx Stern) I really value comments more than ad clicks. That's why I dropped google ads and moved to sponsored ads paying per impression. Subscribe to me if you find me relevant, don't throw pennies...

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