DISQUS

Social Media Marketing Strategies: Five Reasons Why Businesses Should Use Social Media Marketing

  • Ricardo Bueno · 11 months ago
    You're right, the barrier to entry is low. So you pay a monthly hosting fee, big deal. That's nothing compared to the hundreds of dollars spent on other forms of print media.

    Then factor in all of the free social networking tools that help spread your message/service offering. There is of course the time investment that goes into it all, but all in all, it's cost-effective marketing. Something that every business can benefit from moving into 2009!
  • PaulHarvey · 11 months ago
    The number of people I coach who tell me they are not getting traffic and that the site is looking a bit tired. I advise most clients to start a blog in preference to web site. it is so dynamic and by its very nature the client is forced to keep the content fresh.
  • Peter Efland · 9 months ago
    Great Post! ... Let me ask a question. Social Media seems to go well with tech companies and consumer goods companies. Now, the other day I was sitting a board meeting at my Chamber of Commerce. As we talked about media in general I realized that all the people I was talking with, was representing Capital Goods Producers. Furthermore, most of their customers don't even know what SM is. Then what? Of course social media is not the best solution for all... But are there just times where its not at all an option.. what do you think?
  • mfruchter · 9 months ago
    Peter,

    I hit on this topic before in a previous post. I will re-hash on it a bit. While I'm a champion crusader for social media. It's not for every business out there. You pointed out a great example of it in your post. I feel most business can learn about SM, but for some it would simply not matter. If your existing customer base is not using social media, it's a complete waste of time. That's not to say some elements of SM can't be incorporated into the companies marketing strategy such as a blog.

    Companies such as the one you point out can market effectively online to their customer base, but it would and should be primarily be via search, PPC etc I recently had a long debate with someone about this same subject. I mentioned to him my local pizza place could not care about social media, sure it might benefit their businesses, but for local businesses they get the best results from search engines primarily through Google and Yahoo local search. When I mention the word blog or twitter to my local pizza place, they look at me as if I'm an alien. These local business don't even have a website online in this day in age. Social media is a magic bullet for the majority of businesses, but there will always be a few where it has no relevance whatsoever.
  • Peter Efland · 9 months ago
    Mike, I totally agree.

    Social Media is not for all companies. I do think that brands and consumer
    good companies have a clear point-of-entry. But as you wrote, a local
    pizzaria would be better off with a search engine result.

    Regarding the capital goods producers were many aren't in social media, then
    it would, as you say, be nonsense to launch a big social media campaign. If
    they do have some sort of brand though, they might be able to position them
    for their wider stakeholders, both internally and externally, for example
    through a industry blog.

    My point is. Many companies and industries can get something from social
    media, even though its definitely not all which will benefit from major
    campaigns.
  • brendaheisler · 9 months ago
    Michael, these are 5 perfect reasons to understand and use SMM. The traditional website is tired and dying. Blogging is where it's at because of it's freshness and the ability to have comments for instant feedback.

    SMM takes time to understand, implement and refresh, but with the cost being low and the rewards high, it's a must.
  • Property Sale · 7 months ago
    Agree that all businesses should expand their business online and social marketing is definitely a must to gain appearances.There are more people lurking online than people lurking on the street where the retail store is located.
  • ratzker · 7 months ago
    Should businesses use Social Media Marketing? Without a doubt! The real question they need answered is how to actually do it efficiently.