Social Media Marketing Strategies - Latest Comments in Social Media Case Study: Dairy Queen

Re: Social Media Case Study: Dairy Queen

webhostingwatch — Wed, 18 Jul 2012 08:02:20 -0000

I am so grateful for your blog. Much thanks. Really great post!

Re: Social Media Case Study: Dairy Queen

mfruchter — Sun, 26 Jul 2009 20:54:27 -0000

Stephen,

It goes with the territory unfortunately. For the most part the majority of the content abut DQ has been positive. The great thing about authentic negative chatter is it gives DQ a public forum to respond if necessary. You got to take the good with the bad and balance it.

Re: Social Media Case Study: Dairy Queen

mfruchter — Sun, 26 Jul 2009 20:48:18 -0000

Andy, thanks for stopping by. I hope to make the official announcement soon enough. In the mean time feel free to join the room :-) http://friendfeed.com/dairyqueen

Re: Social Media Case Study: Dairy Queen

Mike Fruchter — Sun, 26 Jul 2009 18:54:27 -0000

Stephen,

It goes with the territory unfortunately. For the most part the majority of the content abut DQ has been positive. The great thing about authentic negative chatter is it gives DQ a public forum to respond if necessary. You got to take the good with the bad and balance it.

Re: Social Media Case Study: Dairy Queen

Mike Fruchter — Sun, 26 Jul 2009 18:48:18 -0000

Andy, thanks for stopping by. I hope to make the official announcement soon enough. In the mean time feel free to join the room :-) http://friendfeed.com/dairy...

Re: Social Media Case Study: Dairy Queen

karynfleeting — Sat, 25 Jul 2009 09:16:11 -0000

Really impressive, particularly the popularity of the blog within a relatively short space of time. Nice one, guys!

Re: Social Media Case Study: Dairy Queen

karynfleeting — Sat, 25 Jul 2009 07:16:11 -0000

Really impressive, particularly the popularity of the blog within a relatively short space of time. Nice one, guys!

Re: Social Media Case Study: Dairy Queen

marybunnell — Thu, 23 Jul 2009 11:43:43 -0000

Thanks for sharing this case study on Dairy Queen. It&#39s fun to read about the successes of social media at a basic marketing level. And it sounds like they&#39ve established a great customer experience in the digital world as well as the real world - eating ice cream!

Re: Social Media Case Study: Dairy Queen

marybunnell — Thu, 23 Jul 2009 09:43:43 -0000

Thanks for sharing this case study on Dairy Queen. It's fun to read about the successes of social media at a basic marketing level. And it sounds like they've established a great customer experience in the digital world as well as the real world - eating ice cream!

Re: Social Media Case Study: Dairy Queen

stephengiusti — Thu, 23 Jul 2009 00:52:34 -0000

Great strategy! I especially like how Dairy Queen has a blog that all its employees can post on. I think that is a great way to keep the workers happy as well as attract new ones. This post really opened my eyes to the many outlets that companies have through social media. With all the great content about Dairy Queen posted by followers, friends, and employees, aren&#39t you afraid of some negative feedback or comments?

Re: Social Media Case Study: Dairy Queen

stephengiusti — Wed, 22 Jul 2009 22:52:34 -0000

Great strategy! I especially like how Dairy Queen has a blog that all its employees can post on. I think that is a great way to keep the workers happy as well as attract new ones. This post really opened my eyes to the many outlets that companies have through social media. With all the great content about Dairy Queen posted by followers, friends, and employees, aren't you afraid of some negative feedback or comments?

Re: Social Media Case Study: Dairy Queen

abrudtkuhl — Wed, 22 Jul 2009 16:04:32 -0000

Great case study Mike - this can be used as a great blueprint for other companies of this size that want to jump into social media.

Can&#39t wait to see what they do with FriendFeed :-)

Re: Social Media Case Study: Dairy Queen

abrudtkuhl — Wed, 22 Jul 2009 14:04:32 -0000

Great case study Mike - this can be used as a great blueprint for other companies of this size that want to jump into social media.

Can't wait to see what they do with FriendFeed :-)

Re: Social Media Case Study: Dairy Queen

global personal networking — Wed, 22 Jul 2009 07:08:30 -0000

Great post!!
Thanks for sharing.

Stay connected with friends at global personal networking.

Re: Social Media Case Study: Dairy Queen

global personal networking — Wed, 22 Jul 2009 05:08:30 -0000

Great post!!
Thanks for sharing.

Stay connected with friends at global personal networking.

Re: Social Media Case Study: Dairy Queen

Adam Singer — Wed, 22 Jul 2009 01:32:30 -0000

Great case study Mike, you nailed this. Thanks for the kudos, you honor me. A lot of the credit goes to Jamie Guse and Dean Peters @ DQ as well, and of course the whole PG team.

Re: Social Media Case Study: Dairy Queen

Adam Singer — Tue, 21 Jul 2009 23:32:30 -0000

Great case study Mike, you nailed this. Thanks for the kudos, you honor me. A lot of the credit goes to Jamie Guse and Dean Peters @ DQ as well, and of course the whole PG team.

Re: Social Media Case Study: Dairy Queen

Stephen Rothman — Tue, 21 Jul 2009 18:06:05 -0000

Thanks for sharing. Listened to DQ&#39s CBO and agree. His warmth and honesty makes him highly effective in the social media space. Look forward to watching DQ&#39s social media future.

Re: Social Media Case Study: Dairy Queen

Stephen Rothman — Tue, 21 Jul 2009 16:06:05 -0000

Thanks for sharing. Listened to DQ's CBO and agree. His warmth and honesty makes him highly effective in the social media space. Look forward to watching DQ's social media future.

Re: Social Media Case Study: Dairy Queen

Kbodnar32 — Tue, 21 Jul 2009 11:54:33 -0000

Well done Mike. Thanks for letting us know what DQ is doing. Hmmm Now I want a blizzard....

Re: Social Media Case Study: Dairy Queen

KBodnar32 — Tue, 21 Jul 2009 09:54:33 -0000

Well done Mike. Thanks for letting us know what DQ is doing. Hmmm Now I want a blizzard....