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I would create a separate entity for each. It all depends on the situation though. Loic is well known, so it's more beneficial for him to promote seesmic on his Twitter account rather then a separate one. I would let an employee run the official one, field questions, comments, make announcements etc. A little star power never hurts, that's for sure. Thanks.
http://blog.disqus.net/2008/12/16/disqus-and-fa...