DISQUS

Social Media Marketing Strategies: Viral on FriendFeed

  • Mark Dykeman · 1 year ago
    I admit, I was "fished in" a bit at first, but then the tone of the post caused some alarm bells to go off. I completely missed the whole "sign-up page" thing... I might have fallen for that, too.

    Good lesson for us all. :)
  • Nils Hitze · 1 year ago
    brilliant story, thank you for the laugh after lunch :)
  • Shey · 1 year ago
    HAHA I knew it!

    But submitted my address anyway just in case I was wrong :)
  • smithereensblog · 1 year ago
    Great post Mike. I commented on the FriendFeed thread too (see below) but just wanted to say thanks for being such a great sport and giving the story that little push into FF-viral territory. Nothing could have proved the point better.

    By the way, I'm working on a post-mortem of my own and I'll drop by later and post the URL. Cheers!

    @Shay Don't worry about it - you were in good company ;) I'll also point you here: http://friendfeed.com/e/f54f86ec-1262-4ead-8d05... in case you were worried about spam.

    Daniel
  • Shey · 1 year ago
    Thanks Daniel
  • smithereensblog · 1 year ago
    No problem. Sorry for the typo in your name above. Oops.
  • Jennifer Van Grove · 1 year ago
    Thanks for calling me a prominent blogger :). The blog post I did on Streamulo.us, after of course I knew it was a prank (prank is actually a tag on that post), confirmed a few things for me:

    1. all of us want to be first - maybe it's the techcrunch or twitter effect, but a majority of us feel like being one of the first to join a beta site is something to be envious of
    2. our attention spans are short - we're not even reading anymore
    3. you can generate buzz for a website without a website

    It was fun and insightful experiment to say the least.

    Confession: after the first read through of the post, I did add my email to signup form...I was suspicious of the prank, but still tempted enough to get sucked in a bit
  • smithereensblog · 1 year ago
    Jennifer - I couldn't agree more. Especially about the buzz-without-a-website bit. Although you do have to be willing to spend an inordinate amount of time 'shopping up a screenshot ;)

    And the tag on post was "satire", not "prank", but yeah, not many seemed to notice that. I only point it out because I think there was hopefully valuable commentary hidden in the post, making it something more than an episode of Punk'd: Web 2.0 Edition ;) Hopefully.
  • Jennifer Van Grove · 1 year ago
    Daniel, I honestly think that your experiment acted like a mirror to the entire web/tech industry at the moment - it's very reflexive. Good job on those screenshots and the logo. Very convincing.

    Btw, I was referring to the tag I used on my own post ("prank"), which few picked up on as well. :)